Trademarks & Global Brand Management
Our Trademarks & Global Brand Management Practice Group offers comprehensive brand management services worldwide. We counsel clients on global brand rollout, global trademark portfolio management and worldwide enforcement, including both litigation and non-litigation measures. We manage the trademark portfolios of numerous public companies, large and sophisticated privately-held companies, global consumer goods companies, universities and nonprofit organizations across all business sectors.
Global Trademark Portfolio Strategy and Development
We have extensive experience advising clients as to the selection of trademarks both in the United States and overseas. Our group offers a range of search capabilities, the results of which can inform a trademark owner of potential conflicts so that informed decisions can be made at the outset. When clients decide to roll out a corporate rebranding, our team works together to coordinate company name reservations, domain name reservations and trademark filings. Regardless of the type of mark selected, we can protect it by registering the trademark, service mark, design mark or other nontraditional mark at the federal and state levels and around the world. We offer ongoing services, such as IP audits, to ensure that present day trademark filings cover our client’s current and future business objectives.
Through years of working with foreign counsel, our firm has honed a go-to list of foreign counsel who are fluent in English and with whom we coordinate to offer multi-jurisdictional, practical, cost-effective solutions. Through our network of international affiliates, we can obtain legal opinions in any jurisdiction of interest. Working together with our international counterparts, we are strategically positioned to address trademark issues both in the United States and around the world.
Trademark Policing and Enforcement
A mark, even if registered, can lose its distinctiveness if it is not properly and adequately enforced and infringement stopped. Our extensive monitoring services allow us to help clients find practical and cost-effective ways of monitoring the internet and international trademark registers for possibly confusing and infringing marks. As issues are uncovered, our group offers comprehensive enforcement advice, typically starting with non-litigation measures. Recognizing that litigation is both expensive and time consuming, we generally view litigation as a measure of last resort. Should litigation be necessary, we leverage our firm’s litigation group’s experience to provide comprehensive litigation services. As a result, we can represent clients in any forum and in any proceeding, including opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) and can assert and defend claims of infringement both at home and around the world. Our group understands that each client’s situation is unique and will customize an enforcement strategy that meets the client’s legal and financial needs and risk tolerance.
Experience
-
Read More
Trademark licensing counsel to Fanatics Licensing Management, negotiating exclusive license agreements for college sports apparel and merchandise on behalf of University of Wisconsin, Notre Dame and University of Kentucky.
-
Read More
Representation of HigherDOSE, a growth stage wellness product and services company, as outside general counsel. We advise the company on corporate entity structure; equity incentives; intellectual property protection; data privacy, including CCPA and GDPR compliance; FDA compliance; commercial contracts; waivers; product safety and advertising matters.
-
Read More
Advised NFL teams, such as the Minnesota Vikings, Cleveland Browns and Tennessee Titans, in connection with major sponsorship and technology agreements, registration and enforcement of trademarks and copyrights, website and mobile app privacy policies
-
Read More
Provide ongoing management of a leading global electronics accessory manufacturer’s global trademark portfolio
-
Read More
Representation of software company in “bet-the-company” litigation involving trade secret misappropriation, trademark claims, unfair competition, defamation, and various cyber-torts
-
Read More
Successful representation of national restaurant company in suit to protect its concept’s most important trademark
-
Read More
Globally monitor intellectual property assets and counsel on enforcement issues
-
Read More
Ongoing trademark portfolio management, including registration, protection and enforcement of brand
-
Read More
Enforced trade dress infringement claim against a copycat infringer
-
Read More
Provide ongoing support to a leading global electronics accessory manufacturer in the management of the company’s global trademark portfolio
Professionals
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Publications
Past Events
Media Mentions & Firm News
To learn more, contact:
Chambers USA
"Notable practice with deep experience in the full gamut of IP matters. Particular strength in the technology and healthcare spaces, as well as a growing practice in the sports sector. Possesses the capacity to handle sophisticated IP transactions and high-stakes litigation relating to patent and trademark infringement. 'The firm gives good value and they are very good lawyers. They have both experience and expertise,' comments one pleased client."
From Chambers USA 2020