Trademarks & Global Brand Management

Our Trademarks & Global Brand Management Practice Group offers comprehensive brand management services worldwide. We counsel clients on global brand rollout, global trademark portfolio management and worldwide enforcement, including both litigation and non-litigation measures. We manage the trademark portfolios of numerous public companies, large and sophisticated privately-held companies, global consumer goods companies, universities and nonprofit organizations across all business sectors.

Global Trademark Portfolio Strategy and Development

We have extensive experience advising clients as to the selection of trademarks both in the United States and overseas. Our group offers a range of search capabilities, the results of which can inform a trademark owner of potential conflicts so that informed decisions can be made at the outset. When clients decide to roll out a corporate rebranding, our team works together to coordinate company name reservations, domain name reservations and trademark filings. Regardless of the type of mark selected, we can protect it by registering the trademark, service mark, design mark or other nontraditional mark at the federal and state levels and around the world. We offer ongoing services, such as IP audits, to ensure that present day trademark filings cover our client’s current and future business objectives.

Through years of working with foreign counsel, our firm has honed a go-to list of foreign counsel who are fluent in English and with whom we coordinate to offer multi-jurisdictional, practical, cost-effective solutions. Through our network of international affiliates, we can obtain legal opinions in any jurisdiction of interest. Working together with our international counterparts, we are strategically positioned to address trademark issues both in the United States and around the world.

Trademark Policing and Enforcement

A mark, even if registered, can lose its distinctiveness if it is not properly and adequately enforced and infringement stopped. Our extensive monitoring services allow us to help clients find practical and cost-effective ways of monitoring the internet and international trademark registers for possibly confusing and infringing marks. As issues are uncovered, our group offers comprehensive enforcement advice, typically starting with non-litigation measures. Recognizing that litigation is both expensive and time consuming, we generally view litigation as a measure of last resort. Should litigation be necessary, we leverage our firm’s litigation group’s experience to provide comprehensive litigation services. As a result, we can represent clients in any forum and in any proceeding, including opposition and cancellation proceedings before the Trademark Trial and Appeal Board (TTAB) and can assert and defend claims of infringement both at home and around the world. Our group understands that each client’s situation is unique and will customize an enforcement strategy that meets the client’s legal and financial needs and risk tolerance.

  • Trademark licensing counsel to Fanatics Licensing Management, negotiating exclusive license agreements for college sports apparel and merchandise on behalf of University of Wisconsin, Notre Dame and University of Kentucky.

    We represent Fanatics Licensing Management on trademark licensing matters, negotiating exclusive license agreements for college sports apparel and merchandise on...
    Read More
    Client Type: Private Company
  • Representation of HigherDOSE, a growth stage wellness product and services company, as outside general counsel. We advise the company on corporate entity structure; equity incentives; intellectual property protection; data privacy, including CCPA and GDPR compliance; FDA compliance; commercial contracts; waivers; product safety and advertising matters.

    We serve as outside general counsel for HigherDOSE, a growth stage wellness product and services company. We advise the company...
    Read More
    Client Type: Private Company
  • We advise professional sports organizations, including NFL and MLS franchises, with respect to intellectual property licensing and enforcement matters, events and entertainment agreements, major sponsorship and technology agreements, registration, protection and enforcement of trademarks, trademark and copyright clearance issues, domain name issues, website and mobile app privacy policies and data collection practices (including responses to potential data breaches), as well as legal compliance in connection with fan rewards marketing programs.

    We advise professional sports organizations, including NFL and MLS franchises, with respect to intellectual property licensing and enforcement matters, events...
    Read More
    Client Type: Private Company
  • Provide ongoing management of a leading global electronics accessory manufacturer’s global trademark portfolio

    We provide ongoing management of a leading global electronics accessory manufacturer's global trademark portfolio, including the registration, protection, and enforcement...
    Read More
    Client Type: Public Company
  • Representation of software company in “bet-the-company” litigation involving trade secret misappropriation, trademark claims, unfair competition, defamation, and various cyber-torts

    We are representing a software company in ongoing litigation related to trade secret misappropriation, trademark claims, unfair competition, defamation, and...
    Read More
    Client Type: Private Company
  • Successful representation of national restaurant company in suit to protect its concept’s most important trademark

    We successfully represented a national restaurant company in a lawsuit to protect the restaurant's most important trademark, its name. A...
    Read More
    Client Type: Public Company
  • Globally monitor intellectual property assets and counsel on enforcement issues

    We represent a consumer electronics company in managing and protecting its intellectual property portfolio domestically and internationally. We monitor and...
    Read More
    Client Type: Private Company
  • Ongoing trademark portfolio management, including registration, protection and enforcement of brand

    We provide ongoing trademark portfolio management for an online fashion and style content and technology company's global trademark portfolio, including...
    Read More
    Client Type: Private Company
  • Enforced trade dress infringement claim against a copycat infringer

    We counseled a privately owned, locally famous restaurant company on managing, protecting and enforcing its intellectual property portfolio. Specifically, we...
    Read More
    Client Type: Private Company
  • Provide ongoing support to a leading global electronics accessory manufacturer in the management of the company’s global trademark portfolio

    We provide ongoing support to a leading global electronics accessory manufacturer in the management of the company's global trademark portfolio,...
    Read More
    Client Type: Public Company
Marc E. Ackerman
Counsel
Martha B. Allard
Counsel
Jaime L. Barwig
Member
Robert L. Brewer
Member
Emily A. Burrows
Member
Terry L. Clark
Member
Alexandria Wood Davenport
Associate
Chelsea L. Harrison
Associate
Elizabeth Harwood
Associate
Johnathan D. Holbrook
Associate
Brian R. Iverson
Member
Paige Waldrop Mills
Member
Emily  C. Snyder
Associate
Shelley R. Thomas
Member

Publications

Past Events

Media Mentions & Firm News