We represent Pinnacle Financial Partners in connection with its intellectual property matters, including trademark strategy and portfolio development. We recently advised Pinnacle in its naming rights partnership with Southwest Value Partners and Anschutz Entertainment Group (AEG), co-developers of the Nashville Yards mixed-use district, to become the exclusive naming rights partner for the development’s 4,500-capacity music venue. The state-of-the-art entertainment venue, now known as The Pinnacle, is set to open in 2025. The deal represents the first naming rights partnership for Pinnacle and was covered by the media, including the following articles:
- “Southwest Value Partners reveals name of Nashville Yards music venue,” Nashville Business Journal (January 30, 2024)
- “What’s coming to Nashville Yards: Music venue, restaurants, housing on track to open in 2025,” The Tennessean (January 31, 2024)
- “Pinnacle Financial Partners Takes Center Stage as the Exclusive Naming Rights Partner of Nashville Yards’ State-of-the-Art Live Music Venue: “The Pinnacle”,” Business Wire (January 30, 2024)