Digital Media, Content & Marketing
Digital Media, Content & Marketing
Brand owners have more vehicles than ever to help drive awareness, demand and loyalty. From traditional media to ever evolving digital platforms, brand owners must balance engaging their target audiences with protecting their intellectual property assets. Bass, Berry & Sims' attorneys understand these business and legal issues and assist our clients with strategies that meet both of these goals.
Attorneys in our Digital Media, Content and Marketing Practice Group counsel companies, institutions, sports teams and leagues, agencies, artists and entertainers on the creation, distribution and monetization of content across multiple platforms. We also help clients analyze each aspect of their marketing and events strategies to ensure their campaigns include comprehensive rights, comply with applicable regulations and are properly protected regarding all intellectual property assets.
We have particular experience with:
- Licensing content and technologies for distribution via various forms of digital and traditional media.
- Representing licensors and licensees in programming and distribution agreements covering various types of audio-visual content (including, traditional video, as well as virtual reality, data/statistics and e-gaming).
- Structuring and running promotions, including sweepstakes, contests, sponsorships and loyalty programs.
- Reviewing and clearing advertising and promotional materials across traditional and digital media.
- Advising on digital and social media executions, including those relating to user-generated content.
- Drafting and negotiating events and marketing agency agreements, sponsorship and co-branding agreements and related talent arrangements.
- Counseling on privacy and data security laws governing collection, use and protection of personal information.
Brand owners have more vehicles than ever to help drive awareness, demand and loyalty. From traditional media to ever evolving digital platforms, brand owners must balance engaging their target audiences with protecting their intellectual property assets. Bass, Berry & Sims' attorneys understand these business and legal issues and assist our clients with strategies that meet both of these goals.
Attorneys in our Digital Media, Content and Marketing Practice Group counsel companies, institutions, sports teams and leagues, agencies, artists and entertainers on the creation, distribution and monetization of content across multiple platforms. We also help clients analyze each aspect of their marketing and events strategies to ensure their campaigns include comprehensive rights, comply with applicable regulations and are properly protected regarding all intellectual property assets.
We have particular experience with:
- Licensing content and technologies for distribution via various forms of digital and traditional media.
- Representing licensors and licensees in programming and distribution agreements covering various types of audio-visual content (including, traditional video, as well as virtual reality, data/statistics and e-gaming).
- Structuring and running promotions, including sweepstakes, contests, sponsorships and loyalty programs.
- Reviewing and clearing advertising and promotional materials across traditional and digital media.
- Advising on digital and social media executions, including those relating to user-generated content.
- Drafting and negotiating events and marketing agency agreements, sponsorship and co-branding agreements and related talent arrangements.
- Counseling on privacy and data security laws governing collection, use and protection of personal information.
Experience
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We serve as outside general counsel for HigherDOSE, a growth stage wellness product and services company. We advise the company...
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We advise ClassTag, a disruptive educational technology company, on capital raising, data privacy, advertising and overall legal and business strategy.
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We represent a leading U.S. provider of senior care and assisted living communities in ongoing technology transaction matters, including drafting,...
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We represent a Fortune 100 healthcare company as technology and privacy counsel in at least a dozen physician practice acquisitions...
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We represented Nashville Soccer Holdings (NSH), a private entity led by John Ingram, in connection with its year-long bid for...
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We represent a NYSE-listed lifestyle media company in the drafting and negotiation of a wide range of technology-related contracts.
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We represented Scripps Networks Interactive in its acquisition of RealGravity Inc., a California-based company that specializes in online video publishing...
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We represent an NYSE-listed lifestyle media company in high profile online content syndication deals with global brands. To date we...
Experience
-
We serve as outside general counsel for HigherDOSE, a growth stage wellness product and services company. We advise the company...
-
We advise ClassTag, a disruptive educational technology company, on capital raising, data privacy, advertising and overall legal and business strategy.
-
We represent a leading U.S. provider of senior care and assisted living communities in ongoing technology transaction matters, including drafting,...
-
We represent a Fortune 100 healthcare company as technology and privacy counsel in at least a dozen physician practice acquisitions...
-
We represented Nashville Soccer Holdings (NSH), a private entity led by John Ingram, in connection with its year-long bid for...
-
We represent a NYSE-listed lifestyle media company in the drafting and negotiation of a wide range of technology-related contracts.
-
We represented Scripps Networks Interactive in its acquisition of RealGravity Inc., a California-based company that specializes in online video publishing...
-
We represent an NYSE-listed lifestyle media company in high profile online content syndication deals with global brands. To date we...
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
Professionals
Name | Phone | |
---|---|---|
Marc E. Ackerman Counsel |
(646) 502-9678 | marc.ackerman@bassberry.com |
Robert L. Brewer Member |
(615) 742-7760 | rbrewer@bassberry.com |
Paige Waldrop Mills Member |
(615) 742-7770 | pmills@bassberry.com |
G. Scott Thomas Member |
(615) 742-6243 | sthomas@bassberry.com |
Ryan D. Thomas Member |
(615) 742-7765 | rthomas@bassberry.com |
Shelley R. Thomas Member |
(615) 742-7900 | srthomas@bassberry.com |
Publications
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January 10, 2024 | The Hollywood Reporter
Past Events
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April 14, 2016 | Nashville, TennesseeNashville American Marketing Association
Media Mentions & Firm News
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October 1, 2019 | Personnel Announcement
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October 8, 2018 | Attorney Spotlight
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June 23, 2017
Publications
-
January 10, 2024 | The Hollywood Reporter
Past Events
-
April 14, 2016 | Nashville, TennesseeNashville American Marketing Association
Media Mentions & Firm News
-
October 1, 2019 | Personnel Announcement
-
October 8, 2018 | Attorney Spotlight
-
June 23, 2017
Contact
Notice
Visiting, or interacting with, this website does not constitute an attorney-client relationship. Although we are always interested in hearing from visitors to our website, we cannot accept representation on a new matter from either existing clients or new clients until we know that we do not have a conflict of interest that would prevent us from doing so. Therefore, please do not send us any information about any new matter that may involve a potential legal representation until we have confirmed that a conflict of interest does not exist and we have expressly agreed in writing to the representation. Until there is such an agreement, we will not be deemed to have given you any advice, any information you send may not be deemed privileged and confidential, and we may be able to represent adverse parties.
"Bass, Berry & Sims retains a notable practice with deep experience in the full gamut of IP matters. It has particular strength in the technology and healthcare spaces, as well as a growing practice in the hospitality sector. The firm possesses the capacity to handle sophisticated IP transactions and high-stakes litigation relating to patent and trademark infringement." Client feedback: "Bass, Berry, & Sims is always well aware of the latest issues and their large and sophisticated client base means they have dealt with the issues of the day in a meaningful context so they can pass along good practical advice." "The depth and breadth of their team is impressive, encompassing a wide range of expertise across various legal disciplines. Each member brings a unique set of skills and experience, which collectively contributes to a well-rounded and highly competent team capable of addressing diverse legal challenges."
From Chambers USA 2024