We represented Scripps Networks Interactive (NASDAQ:SNI) in its acquisition of Spoon University, a millennial-focused online food publication. The transaction enables Scripps to enhance its digital content, marketing and technology capabilities, as well as emphasizes its strategic focus on monetizing content on emerging digital platforms. Terms of the transaction were not disclosed publicly.
Spoon University is a food network for the next generation where all the content is produced by college students.
Scripps Lifestyle Studios, a digital business division of Scripps Networks Interactive, is a full-service editorial unit that spearheads the development of compelling lifestyle editorial experiences across multiple platforms: social media, apps, websites and third party offerings.