We represented Bridgestone Americas in its acquisition of TireConnect Systems, a Canadian software company that supports tire dealers and distributors in North America. The acquisition will allow Bridgestone, its dealer network and distributors to better meet the needs of today’s digitally minded consumers by providing a simple and fully integrated tire buying experience from online to in-store.
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world’s largest tire and rubber company.