Bass, Berry & Sims attorney Paige Mills provided insight for an article outlining how artificial intelligence (AI) can both challenge brand protection and also help protect brands for companies. As Paige points out, “We have seen people using AI to generate content that infringes the client’s content or is meant to confuse customers.” On the other hand, AI offers innovative solutions to help clients detect and police infringement, demonstrating why it has radically changed the landscape of intellectual property management and protection.
The full article, “Fighting AI with AI: Firms Outline Brand Protection Strategies,” was published by Managing IP on May 23 and is available online (subscription required).