In an article for Specialty Pharmacy Times, Bass, Berry & Sims attorneys Mike Hess and Shannon Wiley remind specialty pharmacies about the importance of ensuring that compliance and persistency services, such as refill reminders and benefits investigations, align with marketing rules set forth in the Health Insurance Portability and Accountability Act (HIPAA). Mike and Shannon outline a framework for structuring such service programs in compliance with HIPAA while considering multiple operational concerns.
The full article, “What to Remember About Refill Reminders,” was published by Specialty Pharmacy Times on April 15 and is available online.