Kerry Price, Chief Marketing & Business Development Officer for Bass, Berry & Sims, was featured in an article on business development within law firms. The article provided a recap of a session at the Legal Sales and Service Organization Inc.’s 12th annual RainDance Conference in Chicago in which Kerry participated. Kerry discussed Bass Berry & Sims’ unique business development structure, including how the firm’s business development professionals, marketing department and attorneys collaborate in pursuit of new business opportunities. As quoted in the article, Kerry said, “In my mind it’s not marketing that’s most important for revenue generation, it’s not sales, it’s not the attorney. I think we’re all at our best when we’re working together. At the end of the day we’re all in it together and we all bring something to the table.”
The full article, “BigLaw Pitchmen May Find Own Firms Are Toughest Sell,” was published by Law360 on June 10, 2015 and is available online.