We represented JPMorganChase Bank (NYSE: JPM) in connection with its strategic partnership with the Dallas Mavericks, an NBA franchise. The sponsorship involves a multi-year jersey patch deal that places the Chase logo on all four of the official Dallas Mavericks jerseys and designates JPMorganChase as the team’s official Banking Partner. The partnership also includes exclusive branding within the American Airlines Center, including a dedicated Chase cardholder entrance, special ticket offers, Chase preferred seating and various gameday perks.
The transaction represents JPMorganChase’s first NBA jersey patch sponsorship and was covered by various media outlets, including:
- “Mavericks strike jersey patch deal with JPMorganChase,” Sports Business Journal (July 8, 2026)
- “JPMorgan Chase signs NBA jersey patch deal with Dallas Mavericks,” Dallas Business Journal (July 8, 2026)
- “Mavs: Chase Jersey Patch Revealed + Middleton Exits In Massive Trade,” Yahoo Sports (July 8, 2026)
- “The Dallas Mavericks have a new jersey patch for next season. Here’s what it looks like,” The Dallas Morning News (July 8, 2026)