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Attorney Spotlight

How does Jessie Zeigler anticipate the intersection of privacy and smart technology will impact the future of litigation? Find out more>

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Experience

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Experience Spotlight

Primary Care Providers Win Challenge of CMS Interpretation of Enhanced Payment Law

With the help and support of the Tennessee Medical Association, 21 Tennessee physicians of underserved communities joined together and retained Bass, Berry & Sims to file suit against the Centers for Medicare & Medicaid Services to stop improper collection efforts. Our team, led by David King, was successful in halting efforts to recoup TennCare payments that were used legitimately to expand services in communities that needed them. Read more

Tennessee Medical Association & Bass, Berry & Sims

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Thought Leadership

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Thought Leadership Spotlight

GDPR Top 5 Actions You Should Take Now

The EU's General Data Protection Regulation (GDPR) went into effect on May 25th. As most organizations are aware, the GDPR applies not only to EU businesses but also many companies in the U.S. While the deadline is quickly approaching, most organizations are still grappling with the implications of the regulation on their business. Even if your readiness efforts are behind the curve, the GDPR Top 5 Actions You Should Take NOW will help you begin your efforts towards compliance and help mitigate your organization's risk in the short-term.

Click here to download the checklist.

Market Your Outreach Program with Compliant Sales and Marketing Policies and Procedures

Events

May 11, 2017

Bass, Berry & Sims attorney Danielle Sloane will speak at the G2 Intelligence's Outreach Lab Leadership Summit at the session titled, "Market Your Outreach Program with Compliant Sales and Marketing Policies and Procedures." This session will address how labs can achieve sales goals without running afoul of healthcare fraud and abuse laws. Labs, like other businesses, need sales and marketing expertise to survive and grow in a competitive market. But certain sales and marketing activities can create liability risks under healthcare fraud and abuse laws such as the federal Anti-Kickback Statute. Danielle will help attendees identify the risks to avoid in sales and marketing an outreach program and review the latest compliance guidance from the government. 

Upon completion of this session, participants will be able to:

  • Identify the risks associated with various sales and marketing activities including commission-based compensation structures
  • Consider whether and when donations and free lunches or other items are permissible 
  • Discuss the most recent advisory opinions applicable to laboratory operations

The program will be held May 11, 2017, in Atlanta. more information about the program can be found on the G2 website.


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