Amy Roeder Norris
Amy Roeder Norris is the Managing Director for the Corporate & Securities Practice Group at Bass, Berry & Sims. In this capacity, she works with firm and practice leadership on business development strategy, client relationship development, practice administration and other key initiatives for the corporate group.
Prior to joining Bass, Berry & Sims, Amy was the Senior Business Development Manager for McGuireWoods LLP where she led marketing and business development strategy, and directly built client relationships for the firm’s corporate practices – notably three priority and nationally-recognized practices – M&A, private equity and financial institutions.
Amy has more than 11 years of experience in the legal field, working on various award-winning marketing and business development initiatives. She was responsible for launching two industry-shifting initiatives: connecting independent sponsors with capital providers and bringing together women in private equity. Both were founded on the idea of selfless relationship building, or “giving to get” in an authentic, purposeful way. In addition to generating business, these two initiatives have been recognized by Financial Times Innovative Lawyers and Mergers & Acquisitions, which noted that these initiatives “expand beyond being a legal services provider to being a key industry player.”
Amy is a member of the Legal Marketing Association (LMA) and has served in several key leadership positions throughout her career, including most recently International Board of Directors, Regional Leadership Committee, Chair (2019); Southeast Region (LMASE) Board of Directors – President (2018), and President-Elect and Regional Conference Chair (2017). She was a founding member of Dress for Success Charlotte’s Young Executives for Success (Y.E.S.!) branch, and she served as a Young Ambassador for the Council of Children’s Rights.
Amy received her B.S. in marketing management from Virginia Tech.
Memberships
Legal Marketing Association (LMA)
Pi Sigma Epsilon
Publications
Upcoming Events
Past Events
Accolades
Legal Marketing Association Your Honor Awards — Marketing on a Shoestring: Deal Buzz–Engaging Young Private Equity Professionals, First Place (2015)
Legal Marketing Association Southeastern Chapter Your Honor Awards — Marketing on a Shoestring: Large Law Firm, First Place (2014)
Legal Marketing Association Southeastern Chapter — Member of the Year (2011)
Publications
- “9 Trends Driving The Expansion of Women in Private Equity,” Law360 (February 2019)
- “Hacking the Legal Industry Through Innovative Ideas,” The Legal Intelligencer (July 2018)