Nashville, Knoxville, Memphis, Tenn./Washington, D.C., (March 7, 2014) – Bass, Berry & Sims PLC is pleased to announce its new brand and revitalized website. The firm’s brand promise is communicated through its new tagline “Centered to Deliver” and is prominently featured online at bassberry2022.wpengine.com.
“We are pleased to reveal our new brand and especially our new website that we designed not only to communicate who we are, but also to serve our clients better through an increased focus on providing thought leadership and the information about us that visitors find most valuable,” said Todd Rolapp, managing partner of Bass, Berry & Sims. “Additionally, our new site offers new technology that provides a seamless online experience across all types of devices to ensure we are able to effectively communicate with our clients and friends.”
Bass, Berry & Sims’ new tagline, “Centered to Deliver,” was developed to communicate the firm’s top priority, its client-centered approach to delivering legal services to its clients worldwide.
Among the new and intentionally client-centric features is an enhanced client extranet called “BBSConnect.” “Importantly, our client extranet sites were upgraded to a new software platform at the same time as the website redesign,” stated Craig E. Bingham, Director of Technology. “These allow clients and Bass, Berry & Sims team members to have 24-hour access to case and transaction information, which makes document management more efficient and facilitates communication and collaboration between our attorneys and clients.”
The firm was fortunate to work with both national and local creative professionals on the strategic branding and website initiatives including Greenfield/Belser Ltd., an interactive brand design agency specializing in professional services, particularly the legal market, based in Washington, D.C.; Delevante Creative, a full-service creative shop that specializes in all disciplines of advertising and design, based in Nashville, Tennessee; and, One North Interactive, an agency dedicated to serving the creative, strategic and technological needs of complex, relationship-based organizations, based in Chicago, Illinois.
About Bass, Berry & Sims
With more than 200 attorneys representing numerous publicly traded companies and Fortune 500 businesses, Bass, Berry & Sims ranks among the 200 largest law firms in the U.S. Bass, Berry & Sims’ attorneys have been involved in some of the largest and most significant business transactions and litigation matters in the country. For more information, please visit bassberry2022.wpengine.com.