Jaime L. Barwig
Jaime Barwig focuses her practice on novel data privacy and protection, information security, technology, communications, e-commerce, and intellectual property matters to help clients navigate the ever-evolving landscape of new technologies and media to support and leverage their use of technology and data.
Jaime counsels clients on a range of privacy, cybersecurity and information management issues in the context of compliance, business strategy, technology transactions, breach preparedness and response, industry best practices and self-regulatory initiatives, and regulatory strategy. She advises clients on information law issues with respect to product development and bringing data-driven products and services to market, marketing and advertising, corporate transactions (including M&A and private equity), cross-border data transfer, vendor management, cloud computing, technology transactions, incident and breach response, and pre-response planning.
Featured Experience
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We serve as lead outside counsel for a global Fortune 500 media company negotiating data protection and privacy agreements and contractual terms, including for engagements of ad tech, security infrastructure, financial services, and clinical healthcare service providers, as well as advising on U.S. and international security and privacy regulations and self-regulatory framework compliance.
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We advise a Fortune 100 healthcare company on both HIPAA and non-healthcare regulatory privacy legal compliance, including assistance with consent management, data usage rights, and enterprise-wide multi-disciplinary design of a patient communications system.
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We provide ongoing counseling and advice for a publicly-traded health and wellness company regarding privacy and data protection compliance matters with respect to state and federal privacy laws, including the California Consumer Privacy Act (CCPA), including mergers and acquisitions compliance diligence, and assistance with development of an effective data governance and privacy compliance program.
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We advise professional sports organizations, including NFL and MLS franchises, with respect to intellectual property licensing and enforcement matters, events and entertainment agreements, major sponsorship and technology agreements, registration, protection and enforcement of trademarks, trademark and copyright clearance issues, domain name issues, website and mobile app privacy policies and data collection practices (including responses to potential data breaches), as well as legal compliance in connection with fan rewards marketing programs.
Memberships
American Bar Association — Intellectual Property Section
Florida Association for Women Lawyers University of Florida Chapter — Treasurer
Tennessee Intellectual Property Association
American Health Law Association (AHLA)
Representative Experience
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We serve as lead outside counsel for a global Fortune 500 media company negotiating data protection and privacy agreements and contractual terms, including for engagements of ad tech, security infrastructure, financial services, and clinical healthcare service providers, as well as advising on U.S. and international security and privacy regulations and self-regulatory framework compliance.
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We advise a Fortune 100 healthcare company on both HIPAA and non-healthcare regulatory privacy legal compliance, including assistance with consent management, data usage rights, and enterprise-wide multi-disciplinary design of a patient communications system.
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We provide ongoing counseling and advice for a publicly-traded health and wellness company regarding privacy and data protection compliance matters with respect to state and federal privacy laws, including the California Consumer Privacy Act (CCPA), including mergers and acquisitions compliance diligence, and assistance with development of an effective data governance and privacy compliance program.
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We advise professional sports organizations, including NFL and MLS franchises, with respect to intellectual property licensing and enforcement matters, events and entertainment agreements, major sponsorship and technology agreements, registration, protection and enforcement of trademarks, trademark and copyright clearance issues, domain name issues, website and mobile app privacy policies and data collection practices (including responses to potential data breaches), as well as legal compliance in connection with fan rewards marketing programs.
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Representation of Parthenon Capital, a growth-oriented private equity firm, as healthcare regulatory counsel in its investment in RxSense, a high-growth healthcare technology company that utilizes its proprietary technology platform to provide innovative prescription savings solutions to consumers and pharmacy benefits administration and analytics to enterprise customers
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Counseled an academic medical center on international data protection regulations that apply to a global disease surveillance platform involving data from dozens of countries
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Representation of Health Velocity Capital as lead investor in a $30 million Series C funding round for HealthJoy, a healthcare consumer benefits platform. In addition to Health Velocity Capital, other participating investors included U.S. Venture Partners, Chicago Ventures, and Epic Ventures
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We advise a multinational specialty manufacturing and technology company in all domestic and international privacy and data protection matters, including assistance in implementing a privacy compliance program and drafting license and services agreements, including data use and rights terms, and data access and deletion request response procedures.
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Publications
Past Events
Media Mentions & Firm News
Accolades
Best Lawyers: Ones To Watch — Intellectual Property Law (2021)
Mid-South Super Lawyers “Rising Star” (2016-2021)
Florida Law Review — Managing Editor
Frank E. Maloney Award