Martha Allard counsels clients in all aspects of intellectual property, with a heavy emphasis on trademark selection, registration and enforcement in the U.S. and abroad. She practices in both federal and state courts and before the U.S. Trademark Trial and Appeal Board.
Martha regularly works with global-brand clients to achieve maximum brand protection. She routinely registers marks in the U.S. and in foreign countries, monitors marks for infringement, initiates litigation and nonlitigation enforcement efforts, and works closely with foreign counsel to stop overseas infringers and counterfeiters.
Tennessee Intellectual Property Law Association — President (2016); Vice President (2015–2016); Board of Directors (2014–2017)
Nashville Bar Association — IP Section Member (2011–present)
Friends of the Brentwood Library (2014–present)
Fifty Forward Martin Center — Advisory Board (2011–2014)
Leadership Brentwood Steering Board — Chair (2010–2011); Vice Chair (2009–2010); Class of 2009
Youth Leadership Brentwood — Chair (2013–2014); Steering Board Member (2011–2014)
Representation of HigherDOSE, a growth stage wellness product and services company, as outside general counsel. We advise the company on corporate entity structure; equity incentives; intellectual property protection; data privacy, including CCPA and GDPR compliance; FDA compliance; commercial contracts; waivers; product safety and advertising matters.
Represented Tivity Health, Inc. in its acquisition of Nutrisystem, Inc.
Represented Griffin Technology in its sale to Incipio Group
Represented Windy Hill Spirits in its sale to premium spirits company
Handle copyright claims and DMCA Takedown Notices for a New York Times best selling author
Globally monitor intellectual property assets and counsel on enforcement issues
Enforced trade dress infringement claim against a copycat infringer
Serve as IP counsel to Griffin Technology, Inc. handling global brand rollout and worldwide trademark enforcement efforts
The Best Lawyers in America© — Trademark Law (2016-2021)
Mid-South Super Lawyers (2020)