Representation of NFL Teams on Sponsorship Agreements, IP & Technology Matters and Digital Marketing Activities

We have advised NFL teams, such as the Minnesota Vikings, Cleveland Browns and Tennessee Titans, in connection with major sponsorship and technology agreements, registration and enforcement of trademarks and copyrights, website and mobile app privacy policies.

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  • We represented nutritional supplement manufacturing company, Natural Alternatives International, Inc. (Nasdaq: NAII), in a Federal Circuit Court of Appeals case in which our client had brought claims against rival Creative Compounds LLC, accusing Creative Compounds of infringing six of its patents covering various forms of beta-alanine and its use as a muscle-building supplement.  The Southern District of California had dismissed the suit, finding the patent claims to be directed toward a product of nature (beta-alanine) and a law of nature (that taking beta-alanine in sufficient quantities builds muscle) and thus patent-ineligible.  On appeal, a split panel sided with our client, finding the district court applied too broadly the ineligibility doctrine of the “Alice/Mayo test” and that, although beta-alanine itself can occur as a natural substance, the claims containing beta-alanine as one aspect covered more than an unpatentable natural law.

    Law360 provided analysis of the case in the article “Fed. Circ. Clarifies Alice In Reviving Supplement Co.’s IP Suit,” published on March 15, 2019.

    We represented nutritional supplement manufacturing company, Natural Alternatives International, Inc. (Nasdaq: NAII), in a Federal Circuit Court of Appeals case...
    Client Type: Public Company
  • Served as main counsel on the recent Columbus Crew acquisition by a private investor group led by Dee and Jimmy Haslam (Crew SC Holdings)

    We served as main counsel on the recent Columbus Crew acquisition by a private investor group led by Dee and...
    Client Type: Private Company
  • Served as primary outside counsel to the NHL’s Nashville Predators since 2010.

    Bass, Berry & Sims has served as primary outside counsel to the NHL’s Nashville Predators since 2010.
    Client Type: Private Company