We represented the National Basketball Association (NBA) on a unique collaboration and distribution agreement with Magic Leap, an augmented reality technology company, covering the development and distribution of a unique NBA app for consumers. The app features live games, highlights and statistics, all using augmented reality technology, and is expected to launch in late 2018.
The collaboration was covered in a number of media outlets, including:
- “Magic Leap is partnering with the NBA to change the way you watch basketball,” Recode (February 13, 2018)
- “Magic Leap Partners With Turner, NBA on Mixed Reality Basketball Content” Variety (February 13 2018)
- “Magic Leap Wants to Take the NBA to a New Dimension,” Newsweek (February 15, 2018)