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Attorney Spotlight

How does Jordana Nelson's prior experience as a general counsel inform her work with firm clients? Read more>

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Experience Spotlight

The M&A Advisor Winner 2017The M&A Advisor announced the winners of the 16th Annual M&A Advisor Awards on Monday, November 13 at the 2017 M&A Advisor Awards. Bass, Berry & Sims was named a winner in the two categories related to the following deals:

M&A Deal of the Year (from $1B-$5B) – Acquisition of CLARCOR Inc. by Parker Hannifin Corporation

Corporate/Strategic Deal of the Year (over $1B) – Acquisition of BNC Bancorp by Pinnacle Financial Partners

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Thought Leadership

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Regulation A+

It seems that lately there has been a noticeable uptick in Regulation A+ activity, including several recent Reg A+ securities offerings where the stock now successfully trades on national exchanges. In light of this activity, we have published a set of FAQs about Regulation A+ securities offerings to help companies better understand this "mini-IPO" offering process, as well as pros and cons compared to a traditional underwritten IPO.

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Digital Media, Content & Marketing

Brand owners have more vehicles than ever to help drive awareness, demand and loyalty. From traditional media to ever evolving digital platforms, brand owners must balance engaging their target audiences with protecting their intellectual property assets. Bass, Berry & Sims' attorneys understand these business and legal issues and assist our clients with strategies that meet both of these goals.

Attorneys in our Digital Media, Content and Marketing Practice Group counsel companies, institutions, sports teams and leagues, agencies, artists and entertainers on the creation, distribution and monetization of content across multiple platforms. We also help clients analyze each aspect of their marketing and events strategies to ensure their campaigns include comprehensive rights, comply with applicable regulations and are properly protected regarding all intellectual property assets.

We have particular experience with:

  • Licensing content and technologies for distribution via various forms of digital and traditional media.
  • Representing licensors and licensees in programming and distribution agreements covering various types of audio-visual content (including, traditional video, as well as virtual reality and e-gaming).
  • Structuring and running promotions, including sweepstakes, contests, sponsorships and loyalty programs.
  • Reviewing and clearing advertising and promotional materials across traditional and digital media.
  • Advising on digital and social media executions, including those relating to user-generated content.
  • Drafting and negotiating events and marketing agency agreements, sponsorship and co-branding agreements and related talent arrangements.
  • Counseling on privacy and data security laws governing collection, use and protection of personal information.

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