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Attorney Spotlight

In addition to Mark Manner's busy corporate legal practice, he has established himself as a respected and avid astronomer. Read more>

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Experience Spotlight

On December 1, 2016, Parker Hannifin Corporation and CLARCOR Inc. announced that the companies have entered into a definitive agreement under which Parker will acquire CLARCOR for approximately $4.3 billion in cash, including the assumption of net debt. The transaction has been unanimously approved by the board of directors of each company. Upon closing of the transaction, expected to be completed by or during the first quarter of Parker’s fiscal year 2018, CLARCOR will be combined with Parker’s Filtration Group to form a leading and diverse global filtration business. Bass, Berry & Sims has served CLARCOR as primary corporate and securities counsel for 10 years and served as lead counsel on this transaction. Read more here.

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Thought Leadership

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Thought Leadership Spotlight

Blueprint for an IPO

Companies go public to raise capital to fuel growth, pay down debt and provide liquidity to shareholders. Although all issuers and offerings are different, the basic process of going public remains relatively constant. Blueprint for an IPO identifies the key players, details the process and identifies the obligations companies will face after going public.

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Digital Media, Content & Marketing

Brand owners have more vehicles than ever to help drive awareness, demand and loyalty. From traditional media to ever evolving digital platforms, brand owners must balance engaging their target audiences with protecting their intellectual property assets. Bass, Berry & Sims' attorneys understand these business and legal issues and assist our clients with strategies that meet both of these goals.

Attorneys in our Digital Media, Content and Marketing Practice Group counsel companies, institutions, sports teams and leagues, agencies, artists and entertainers on the creation, distribution and monetization of content across multiple platforms. We also help clients analyze each aspect of their marketing and events strategies to ensure their campaigns include comprehensive rights, comply with applicable regulations and are properly protected regarding all intellectual property assets.

We have particular experience with:

  • Licensing content and technologies for distribution via various forms of digital and traditional media.
  • Representing licensors and licensees in programming and distribution agreements covering various types of audio-visual content (including, traditional video, as well as virtual reality and e-gaming).
  • Structuring and running promotions, including sweepstakes, contests, sponsorships and loyalty programs.
  • Reviewing and clearing advertising and promotional materials across traditional and digital media.
  • Advising on digital and social media executions, including those relating to user-generated content.
  • Drafting and negotiating events and marketing agency agreements, sponsorship and co-branding agreements and related talent arrangements.
  • Counseling on privacy and data security laws governing collection, use and protection of personal information.

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