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How does Jessie Zeigler anticipate the intersection of privacy and smart technology will impact the future of litigation? Find out more>

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Primary Care Providers Win Challenge of CMS Interpretation of Enhanced Payment Law

With the help and support of the Tennessee Medical Association, 21 Tennessee physicians of underserved communities joined together and retained Bass, Berry & Sims to file suit against the Centers for Medicare & Medicaid Services to stop improper collection efforts. Our team, led by David King, was successful in halting efforts to recoup TennCare payments that were used legitimately to expand services in communities that needed them. Read more

Tennessee Medical Association & Bass, Berry & Sims

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Healthcare Private Equity Compliance Checklist

The complex and ever-changing healthcare regulatory and enforcement environment, including increased focus on the role of private equity firms in their portfolio companies, make compliance a top priority for private equity firms investing in healthcare companies. The best way to limit your exposure as a private equity firm is to avoid a compliance misstep in the first place. Additionally, an effective and robust compliance program for your portfolio healthcare company makes it much more attractive to potential buyers and helps you avoid an unexpected and costly investigation or valuation hit down the road. Download the Healthcare Private Equity Compliance Checklist to assess whether your portfolio company's compliance program is up-to-date.

Click here to download the checklist.

Paige Mills Cautions Against Use of Social Media in IP Infringements Cases

InsideCounsel.com

Publications

July 22, 2016

Bass, Berry & Sims attorney Paige Mills authored an article that was published by InsideCounsel about how using social media as a defense tactic in intellectual property (IP) infringement disputes can often backfire and create new problems for the alleged infringer. "When faced with a claim of intellectual property infringement, rather than litigate in court, which is expensive and slow, the alleged infringer or junior user tries to sway public opinion by using social media to paint the brand owner as a trademark bully," explains Paige. By doing so, the junior user hopes to force the brand owner to consider a quick and more favorable settlement than otherwise would have been likely.

Although several junior users have had success using these tactics to paint brand owners as bullies, including Chick-fil-A (for trying to stop the use of "Eat More Kale" for t-shirts by an artist in Vermont), the U.S. Olympic Committee (for trying to stop an online knitting community from holding the "Ravelympics") and Proctor & Gamble (for trying to stop the use of "Willa" for pre¬teen skin care products made by an entrepreneurial mom), this tactic can often be dangerous. In the article, Paige explains the downside to this approach and the various arguments the junior user may use in defending this strategy.

The full article "Using Social Media to Defend Against the Trademark Bully" was published by InsideCounsel.com on July 19, 2016, and is available in the PDF below.

This content is part of a series of articles focused on intellectual property issues published by InsideCounsel.com and authored by Bass, Berry & Sims attorneys. Click the links below to read other articles in the series.

Download Document - InsideCounsel (July 19, 2016)

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