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What television show influenced Chad Jarboe's decision to pursue a career in the legal field? Find out more>

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Primary Care Providers Win Challenge of CMS Interpretation of Enhanced Payment Law

With the help and support of the Tennessee Medical Association, 21 Tennessee physicians of underserved communities joined together and retained Bass, Berry & Sims to file suit against the Centers for Medicare & Medicaid Services to stop improper collection efforts. Our team, led by David King, was successful in halting efforts to recoup TennCare payments that were used legitimately to expand services in communities that needed them. Read more

Tennessee Medical Association & Bass, Berry & Sims

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Thought Leadership

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Thought Leadership Spotlight

Healthcare Transactions: Year in Review 2018Last year, CVS Health Corp. (NYSE: CVS) announced it would purchase health insurer Aetna Inc. (NYSE: AET) for $67.5 billion, a transaction that would be one of the biggest healthcare mergers in the past decade. The transaction raises an intriguing question: is this the beginning of a transformational shift in healthcare?

Recently, members of our healthcare group authored the Healthcare Transactions: Year in Review outlining 2017 M&A activity and drivers in the following hot healthcare sectors:

• Managed Care
• Hospitals
• Post-Acute Care—Home Health & Hospice
• Ambulatory Surgery Centers (ASCs)
• Healthcare Information Technology (HIT)
• Behavioral Health
• Physician Practice Management

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Paige Mills Outlines Modest Approach to Enforce IP Rights

InsideCounsel.com

Publications

May 2, 2016

Bass, Berry & Sims attorney Paige Mills authored an article for InsideCounsel on the ways owners can enforce their IP rights by using a more measured approach in today's marketplace full of social media outlets. In the article, Paige references examples of brand owners that used social media campaigns to try and stop alleged IP abusers, and in the process were labeled as "bullies." Before considering this approach, Paige suggests IP owners ask themselves a series of questions before deciding to "wake the Internet." If action is warranted, Paige recommends writing a letter to the alleged brand abuser and keep in mind the following guidelines:

  1. Write a letter that is well tailored to the facts of the current situation.
  2. If the other side has an arguable defense, address that defense on the front end and state clearly why it would not apply.
  3. Provide picture evidence.
  4. Do not make unreasonable demands.
  5. Do not claim that the letter is subject to copyright and that you will sue the recipient if he or she publishes the letter.
  6. Do not explicitly threaten to sue the alleged infringer.
  7. Do not give a drop-dead date for response.
  8. Follow up.

The full article, "How to Enforce Your IP Rights Without Waking the Internet," was published by InsideCounsel.com on April 27, 2016, and is available online or in the PDF below.

This content is part of a series of articles focused on intellectual property issues published by InsideCounsel.com and authored by Bass, Berry & Sims attorneys. Click the links below to read other articles in the series.

Download Document - InsideCounsel (April 27, 2016)

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