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On December 1, 2016, Parker Hannifin Corporation and CLARCOR Inc. announced that the companies have entered into a definitive agreement under which Parker will acquire CLARCOR for approximately $4.3 billion in cash, including the assumption of net debt. The transaction has been unanimously approved by the board of directors of each company. Upon closing of the transaction, expected to be completed by or during the first quarter of Parker’s fiscal year 2018, CLARCOR will be combined with Parker’s Filtration Group to form a leading and diverse global filtration business. Bass, Berry & Sims has served CLARCOR as primary corporate and securities counsel for 10 years and served as lead counsel on this transaction. Read more here.

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Securities Law Exchange BlogSecurities Law Exchange blog offers insight on the latest legal and regulatory developments affecting publicly traded companies. It focuses on a wide variety of topics including regulation and reporting updates, public company advisory topics, IPO readiness and exchange updates including IPO announcements, M&A trends and deal news.

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Martha Allard Gives a Shout Out to a Good Trademark Slogan

InsideCounsel.com

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March 28, 2016

Bass, Berry & Sims attorney Martha Allard authored an article that was published by InsideCounsel.com discussing the benefits of a distinctive slogan and making the case for its registration and enforcement. For the most part, the best slogans are short, simple statements that are synonymous with the overall brand. After a slogan is created, it's important to protect it.  "Because some slogans can enjoy such success, when your marketing team comes to you with a new slogan, it's important to know that the slogan can and should be protected and enforced in the same way as a traditional trademark," explains Martha. 

In the article Martha offers suggestions about selecting and protecting a slogan; for example, a clearance search should be conducted for a slogan to make sure that it does not infringe the rights of a prior user. Registering it with the U.S. Patent and Trademark Office is another important step. Slogans may be registered in the same way that traditional trademarks are registered. As a result, they can enjoy the same benefits, including a legal presumption of ownership. Martha outlines the many benefits of having a distinctive, registered slogan, including how it can be the basis to force the transfer of objectionable domain names. 

The full article, "Can You Hear Me Now? How to Make Your Trademark Slogan Heard Over the Crowd," was published by InsideCounsel.com on March 23, 2016 and is available online or in the PDF below.

This content is part of a series of articles focused on intellectual property issues published by InsideCounsel.com and authored by Bass, Berry & Sims attorneys. Click the link below to read other articles in the series.

Download Document - InsideCounsel (March 23, 2016)

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