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What television show influenced Chad Jarboe's decision to pursue a career in the legal field? Find out more>

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Primary Care Providers Win Challenge of CMS Interpretation of Enhanced Payment Law

With the help and support of the Tennessee Medical Association, 21 Tennessee physicians of underserved communities joined together and retained Bass, Berry & Sims to file suit against the Centers for Medicare & Medicaid Services to stop improper collection efforts. Our team, led by David King, was successful in halting efforts to recoup TennCare payments that were used legitimately to expand services in communities that needed them. Read more

Tennessee Medical Association & Bass, Berry & Sims

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Thought Leadership

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Healthcare Transactions: Year in Review 2018Last year, CVS Health Corp. (NYSE: CVS) announced it would purchase health insurer Aetna Inc. (NYSE: AET) for $67.5 billion, a transaction that would be one of the biggest healthcare mergers in the past decade. The transaction raises an intriguing question: is this the beginning of a transformational shift in healthcare?

Recently, members of our healthcare group authored the Healthcare Transactions: Year in Review outlining 2017 M&A activity and drivers in the following hot healthcare sectors:

• Managed Care
• Hospitals
• Post-Acute Care—Home Health & Hospice
• Ambulatory Surgery Centers (ASCs)
• Healthcare Information Technology (HIT)
• Behavioral Health
• Physician Practice Management

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Martha Allard Gives a Shout Out to a Good Trademark Slogan

InsideCounsel.com

Publications

March 28, 2016

Bass, Berry & Sims attorney Martha Allard authored an article that was published by InsideCounsel.com discussing the benefits of a distinctive slogan and making the case for its registration and enforcement. For the most part, the best slogans are short, simple statements that are synonymous with the overall brand. After a slogan is created, it's important to protect it.  "Because some slogans can enjoy such success, when your marketing team comes to you with a new slogan, it's important to know that the slogan can and should be protected and enforced in the same way as a traditional trademark," explains Martha. 

In the article Martha offers suggestions about selecting and protecting a slogan; for example, a clearance search should be conducted for a slogan to make sure that it does not infringe the rights of a prior user. Registering it with the U.S. Patent and Trademark Office is another important step. Slogans may be registered in the same way that traditional trademarks are registered. As a result, they can enjoy the same benefits, including a legal presumption of ownership. Martha outlines the many benefits of having a distinctive, registered slogan, including how it can be the basis to force the transfer of objectionable domain names. 

The full article, "Can You Hear Me Now? How to Make Your Trademark Slogan Heard Over the Crowd," was published by InsideCounsel.com on March 23, 2016 and is available online or in the PDF below.

This content is part of a series of articles focused on intellectual property issues published by InsideCounsel.com and authored by Bass, Berry & Sims attorneys. Click the link below to read other articles in the series.

Download Document - InsideCounsel (March 23, 2016)

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