The marketing team at Bass, Berry & Sims received top honors in two categories at the 2015 Legal Marketing Association's (LMA) National Conference. The honorees were chosen from more than 170 entries in 16 categories to recognize excellence in legal marketing. From these submissions, the judges honored 51 firms with first, second, third place and honorable mention awards. The Bass, Berry & Sims team was honored in the following categories:
- First Place for Media Relations Campaign: The firm was recognized for our partnership with local healthcare public affairs firm Jarrard Phillips Cate & Hancock and the targeted marketing plan surrounding the media campaign of our firm's win on behalf of a nonprofit community hospital against a multi-billion dollar publicly traded software giant. Through this successful campaign, Bass, Berry & Sims was able to elevate our national healthcare brand, spread the message about this achievement and gain new clients.
- Third Place for Identity Campaign: Bass, Berry & Sims was recognized for our rebranding initiative launched in early 2014. Through this process we set out to clarify our brand, solidify key messages and create a consistent image across various media platforms.