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Attorney Spotlight

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Experience Spotlight

Primary Care Providers Win Challenge of CMS Interpretation of Enhanced Payment Law

With the help and support of the Tennessee Medical Association, 21 Tennessee physicians of underserved communities joined together and retained Bass, Berry & Sims to file suit against the Centers for Medicare & Medicaid Services to stop improper collection efforts. Our team, led by David King, was successful in halting efforts to recoup TennCare payments that were used legitimately to expand services in communities that needed them. Read more

Tennessee Medical Association & Bass, Berry & Sims

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Thought Leadership

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Thought Leadership Spotlight

Healthcare Transactions: Year in Review 2018Last year, CVS Health Corp. (NYSE: CVS) announced it would purchase health insurer Aetna Inc. (NYSE: AET) for $67.5 billion, a transaction that would be one of the biggest healthcare mergers in the past decade. The transaction raises an intriguing question: is this the beginning of a transformational shift in healthcare?

Recently, members of our healthcare group authored the Healthcare Transactions: Year in Review outlining 2017 M&A activity and drivers in the following hot healthcare sectors:

• Managed Care
• Hospitals
• Post-Acute Care—Home Health & Hospice
• Ambulatory Surgery Centers (ASCs)
• Healthcare Information Technology (HIT)
• Behavioral Health
• Physician Practice Management

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Bass, Berry & Sims Wins Top Honors at LMA National Conference

April 17, 2015

The marketing team at Bass, Berry & Sims received top honors in two categories at the 2015 Legal Marketing Association's (LMA) National Conference. The honorees were chosen from more than 170 entries in 16 categories to recognize excellence in legal marketing. From these submissions, the judges honored 51 firms with first, second, third place and honorable mention awards. The Bass, Berry & Sims team was honored in the following categories:

  • First Place for Media Relations Campaign: The firm was recognized for our partnership with local healthcare public affairs firm Jarrard Phillips Cate & Hancock and the targeted marketing plan surrounding the media campaign of our firm's win on behalf of a nonprofit community hospital against a multi-billion dollar publicly traded software giant. Through this successful campaign, Bass, Berry & Sims was able to elevate our national healthcare brand, spread the message about this achievement and gain new clients.
  • Third Place for Identity Campaign: Bass, Berry & Sims was recognized for our rebranding initiative launched in early 2014. Through this process we set out to clarify our brand, solidify key messages and create a consistent image across various media platforms.

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