Bass, Berry & Sims attorney Claire Miley was interviewed for the blog "Jack of All Trades" on the topic of healthcare advertising. This topic has come under scrutiny lately as advertisers and hospitals struggle to create promotional campaigns that provide helpful information in an engaging manner while not crossing the line into advertising that a regulator could challenge as deceptive or unethical. Claire provided guidance on how to create strong and compelling campaigns by answering the following questions:
- What regulations govern healthcare marketing today?
- Do you think we are heading toward hospital advertising being subject to the same regulations that govern ads for prescription pharmaceuticals?
- Are there legal concerns when using patient testimonials?
- Are there legal concerns about using the implied endorsement of physicians?
To read the full article on the blog, click here.