Bass, Berry & Sims attorney Paige Waldrop Mills will speak at the live webcast, "Trademark Law: Understanding and Implementing the Likelihood of Confusion Standard," hosted by The Knowledge Congress. This event is scheduled for Tuesday, September 25, 2012 from 12:00pm – 2:00pm (ET). This webcast will address the following:
- Concerns in applying the likelihood of confusion standard using the five main types of trademark confusion: forward, reverse, initial interest, post-sale and affiliation confusion;
- Recent court treatment of trademark confusion; and
- Best practices in defending your clients in court.